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Reputation Management is the act of preserving one’s online reputation, as dictated by customers’ reviews. The main goal of reputation management is to increase the amount of positive reviews your company receives, and “shield,” or not display, the negative reviews.
Although the goal is to not have any negative reviews show up on online directories, there is a way for you, as a business owner, to see what customers’ complaints are. This can be an excellent asset in evaluating your company’s quality control tactics. Taking negative feedback to refine your business, all while not having those reviews show for the world to see, is a win/win situation.
Did you know that responding to negative reviews from your company’s profile can actually benefit you in the long run? Studies have shown that when businesses reply to customers’ negative reviews or complaints, it shows the disgruntled customer that the owner cares and wants to remedy the situation. This often leads to the customer retracting their negative review, but more importantly, it shows other users that you are adamant about delivering the best product or service available.
If you need help restoring or kickstarting your business’s reputation in the digital world, contact us today!
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Custom, fully responsive (mobile-friendly) websites.
Have your website rank in various search engines.
Promote products and services with paid online advertising.
Improve your business’s online reviews.
Marketing products and services through social media.