UNLEASH YOUR WILD SITE
As mentioned on our Web Design service page, once a website is built, that doesn’t mean that the world will see it right away, and you can expect your business to start profiting from online sales. Much like a car being manufactured, once the body and framing is done, it still needs an engine to run. This “engine” is called “Search Engine Optimization,” or better known as “SEO.”
Search Engine Optimization is the act of evaluating a website from a content standpoint to determine what its main focus is. In other words, what is the website selling, promoting, or informing the general public about? After this determination is made, the next steps include writing relevant and plentiful content about the “focus” and determining what “keywords” are applicable.
Keywords are search terms that a non-expert user would type in a search engine to find a company that can fulfill whatever it is he or she is searching for. The ultimate goal of SEO is to have your website show up at the top of the search results generated by the various search engines, more specifically, Google.
For example, if your business is an auto mechanic shop, your website should not have any content or mention about an unrelated service, like plumbing repairs. In addition, some general keywords you may want to target would be “auto mechanic,” “certified auto mechanic,” etc.. To reiterate, the goal would be to have a potential client searching for “auto mechanic” see your website in a Google search and have them call you.
SEO is perhaps the most difficult and challenging aspect of websites and marketing because of its complex nature and always-evolving criteria. Luckily, we’ve got a grasp on all of the latest and greatest strategies to give your website a boost in the search engine rankings.
Contact us today to get your website primed for search engine optimization!
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Check Out Our Other Services:
Custom, fully responsive (mobile-friendly) websites.
Have your website rank in various search engines.
Promote products and services with paid online advertising.
Improve your business’s online reviews.
Marketing products and services through social media.